Making Money the Old-Fashioned Way: Trinity College Merchandise

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original languageEnglish (Ireland)
Title of host publicationServices Marketing: Concepts, Strategies, and Cases, 1st European Edition
PublisherCengage Learning EMEA
Publication statusPublished - 1 Jan 2009

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Rhodes, MaryLee; Torres, Ann M., and Duffy, Gay

Cite this