Macromarketing Pedagogical Challenges and Concerns: Listen, Learn, Leverage

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationThe 44th Annual Macromarketing Conference, Cleveland, USA.
Publication statusPublished - 1 Jan 2019

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Domegan, C. and McHugh, P.

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