Macro-social marketing and the complexity of value co-creation

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Macro-Social Marketing Insights
Subtitle of host publication	Systems Thinking for Wicked Problems
Publisher	Taylor and Francis
Pages	110-130
Number of pages	21
ISBN (Electronic)	9780429452307
ISBN (Print)	9781138322080
Publication status	Published - 15 Jul 2019

Cite this

@inbook{80791ab0e3c7431abf503a22327d1c6e,

title = "Macro-social marketing and the complexity of value co-creation",

author = "Christine Domegan and Patricia McHugh",

year = "2019",

month = jul,

day = "15",

language = "English",

isbn = "9781138322080",

pages = "110--130",

booktitle = "Macro-Social Marketing Insights",

publisher = "Taylor and Francis",

}