Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton

Christine Domegan

Research output: Contribution to a Journal (Peer & Non Peer)Articlepeer-review

Abstract

This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.

Original languageEnglish
Pages (from-to)332-334
Number of pages3
JournalJournal of Macromarketing
Volume44
Issue number2
DOIs
Publication statusPublished - Jun 2024
Externally publishedYes

Keywords

  • Roger Layton
  • macromarketing
  • marketing systems
  • provisioning systems
  • social science

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