Abstract
This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.
| Original language | English |
|---|---|
| Pages (from-to) | 332-334 |
| Number of pages | 3 |
| Journal | Journal of Macromarketing |
| Volume | 44 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Jun 2024 |
| Externally published | Yes |
Keywords
- Roger Layton
- macromarketing
- marketing systems
- provisioning systems
- social science