Irelands Food and Drinks Industry: Adoption and Usage of Social Media Marketing

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publication50th Academy of Marketing Conference, Hull University Business School, Hull, England, 3-6 of July 2017
Publication statusPublished - 1 Jan 2017

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Gayland Keenan, A. Keenan and Torres, A.M.

Cite this