| Original language | English (Ireland) |
|---|---|
| Title of host publication | 50th Academy of Marketing Conference, Hull University Business School, Hull, England, 3-6 of July 2017 |
| Publication status | Published - 1 Jan 2017 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Gayland Keenan, A. Keenan and Torres, A.M.