Irelands Dairy Sector: SME Adoption and Use of Social Media Marketing

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publication18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015.
Publication statusPublished - 1 Jan 2015

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Keenan, A. and Torres, A.M.

Cite this