Inspired employees and the correlation between eWOM initiatives and employee brand advocacy

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationHarnessing the Power of Word of Mouth, Academy of Marketing 2021 Conference
Publication statusPublished - 1 Jul 2021

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Keenan, A. and Torres, A.

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