Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions: An Exploratory Study

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Irish Academy of Marketing Conference (IAM) 2013
Publication status	Published - 1 Sept 2013

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{1561bb540fc24c869497c7d51641d7c8,

title = "Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions: An Exploratory Study",

author = "Ann Torres",

year = "2013",

month = sep,

day = "1",

language = "English (Ireland)",

booktitle = "Irish Academy of Marketing Conference (IAM) 2013",

}