Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions: An Exploratory Study

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publicationIrish Academy of Marketing Conference (IAM) 2013
Publication statusPublished - 1 Sep 2013

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Barry, Chris, Torres, Ann M. and Hogan, Mairéad

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