How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	The Academy of Marketing Conference (AM2015), At University of Limerick
Publication status	Published - 1 Jan 2015

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{833f0d0fe979488fba8235935dfe22ee,

title = "How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process",

author = "Ann Torres",

year = "2015",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "The Academy of Marketing Conference (AM2015), At University of Limerick",

}