How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publicationThe Academy of Marketing Conference (AM2015), At University of Limerick
Publication statusPublished - 1 Jan 2015

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Torres, Ann M., Hogan, Mairéad, Barry, Chris

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