How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process,

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015.
Publication status	Published - 1 Jan 2015

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{c0266ff15844489d98fb8b36de0b197a,

title = "How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process, ",

author = "Mair{\'e}ad Hogan",

year = "2015",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015.",

}