How and to what degree is recipient cognition influenced by prior knowledge when in receipt of a counter-attitudinal message

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publication3rd International Conference on Marketing, Strategy and Policy
Publication statusPublished - 1 Jan 2018

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Keegan, G.; Torres, A.M.

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