Hey, let’s go local! How does persuasion knowledge from domestic tourism campaign promotes travel demand?

Noor Salina Ismail; Mohd Hafiz Hanafiah; Faizan Ali

doi:10.1080/13032917.2023.2228807

Hey, let’s go local! How does persuasion knowledge from domestic tourism campaign promotes travel demand?

Noor Salina Ismail
, Mohd Hafiz Hanafiah
, Faizan Ali

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original language	English
Pages (from-to)	650-654
Number of pages	5
Journal	Anatolia
Volume	35
Issue number	3
DOIs	https://doi.org/10.1080/13032917.2023.2228807
Publication status	Published - 2024
Externally published	Yes

Keywords

Cuti-Cuti Malaysia
domestic tourism
marketing campaign
persuasion knowledge
tourist attitude
travel behaviour

Access to Document

10.1080/13032917.2023.2228807

Cite this

@article{232e1b5b52d745e691ce45c17aab6589,

title = "Hey, let{\textquoteright}s go local! How does persuasion knowledge from domestic tourism campaign promotes travel demand?",

keywords = "Cuti-Cuti Malaysia, domestic tourism, marketing campaign, persuasion knowledge, tourist attitude, travel behaviour",

author = "Ismail, \{Noor Salina\} and Hanafiah, \{Mohd Hafiz\} and Faizan Ali",

year = "2024",

doi = "10.1080/13032917.2023.2228807",

language = "English",

volume = "35",

pages = "650--654",

journal = "Anatolia",

issn = "1303-2917",