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Going Global-Why, Where and How

  • Aidan N. Daly

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original languageEnglish (Ireland)
Title of host publicationServing Customers: Global Marketing Perspectives
PublisherTide University Press
Publication statusPublished - 1 Jan 2013

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Daly Aidan & Simpson Merl

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