| Original language | English (Ireland) |
|---|---|
| Journal | Journal Of Macromarketing |
| Publication status | Published - 1 Jul 2022 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Roger Layton, Christine Domegan and Sarah Duffy
Christine Domegan
Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Journal | Journal Of Macromarketing |
| Publication status | Published - 1 Jul 2022 |