From restricted to complex exchange and beyond: social marketing’s change agenda

S. Duane, C. Domegan, P. McHugh, M. Devaney

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

31 Citations (Scopus)

Original language	English
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257X.2016.1189449
Publication status	Published - 2016

Access to Document

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title = "From restricted to complex exchange and beyond: social marketing{\textquoteright}s change agenda",

author = "S. Duane and C. Domegan and P. McHugh and M. Devaney",

year = "2016",

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language = "English",

journal = "Journal of Marketing Management",

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T1 - From restricted to complex exchange and beyond: social marketing’s change agenda

AU - Duane, S.

AU - Domegan, C.

AU - McHugh, P.

AU - Devaney, M.

PY - 2016

Y1 - 2016

UR - https://www.scopus.com/pages/publications/84975275413

U2 - 10.1080/0267257X.2016.1189449

DO - 10.1080/0267257X.2016.1189449

M3 - Article

SN - 0267-257X

JO - Journal of Marketing Management

JF - Journal of Marketing Management

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