From reductionism to holism: how social marketing captures the bigger picture through system indicators

Christine Domegan

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	Contemporary Issues in Social Marketing
Publisher	Cambridge Scholars Publishing Ltd
Publication status	Published - 1 Jan 2013

Authors (Note for portal: view the doc link for the full list of authors)

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title = "From reductionism to holism: how social marketing captures the bigger picture through system indicators",

author = "Christine Domegan",

note = "Kubacki, K. and Rundle-Thiele, S. (Eds)",

year = "2013",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Contemporary Issues in Social Marketing",

publisher = "Cambridge Scholars Publishing Ltd",

}