From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators

Christine Domegan

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference
Place of Publication	Lisbon, Portugal
Publication status	Published - 1 Jan 2012

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{70cc9c6510304b1c87e2ff7b937d1b83,

title = "From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators",

author = "Christine Domegan",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference",

}

From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators. / Domegan, Christine.
Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference. Lisbon, Portugal, 2012.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review