From Myopia To Market Dominance Charting the Progress of Irish Markeitng

Christine Domegan

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original languageEnglish (Ireland)
JournalIrish Marketing Review
Volume8
Publication statusPublished - 1 Jan 1994

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Ward, JJ and Domegan, C.T.,

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