From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Delve Deeper; International Social Marketing Conference
Place of Publication	Brisbane, Queensland, Australia
Publication status	Published - 1 Jan 2012

Cite this

@inproceedings{605d79018ba44ed692d04553f128851d,

title = "From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators",

author = "Christine Domegan",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Delve Deeper; International Social Marketing Conference",

}