From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Delve Deeper; International Social Marketing Conference
Place of Publication	Brisbane, Queensland, Australia
Publication status	Published - 1 Jan 2012

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{6214c1eee2a4480c83bf5bbe7c638502,

title = "From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators",

author = "{Mc Hugh}, Patricia",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Delve Deeper; International Social Marketing Conference",

}