From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference
Place of Publication	Milton Keynes, UK
Publication status	Published - 1 Jan 2012

Authors (Note for portal: view the doc link for the full list of authors)

@inproceedings{38cd46b2c3cf449b919a913b51473809,

title = "From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators",

author = "\{Mc Hugh\}, Patricia",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference",

}

From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators. / Mc Hugh, Patricia.
Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference. Milton Keynes, UK, 2012.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review