From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators

Christine Domegan

From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators

Christine Domegan

Marketing

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Forum on Markets and Marketing 2012 (FMM12)
Place of Publication	University of Auckland Business School, Auckland, New Zealand.
Publication status	Published - 1 Jan 2012

Authors (Note for portal: view the doc link for the full list of authors)

Authors
McHugh, P. and Domegan, C.

Cite this

@inproceedings{aef7d1cb1f634bf78df8477a62e47316,

title = "From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators",

author = "Christine Domegan",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "Forum on Markets and Marketing 2012 (FMM12)",

}

From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators. / Domegan, Christine.
Forum on Markets and Marketing 2012 (FMM12). University of Auckland Business School, Auckland, New Zealand., 2012.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review