Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationIrish Academy of Management Conference,
Publication statusPublished - 1 Aug 2024

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Keenan, A. and Torres, A.M.

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