Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen

doi:10.4018/978-1-7998-5345-9.ch046

Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Marco Bardus
, Christine T. Domegan
, L. Suzanne Suggs
, Bent Egberg Mikkelsen

American University of Beirut
National University of Ireland
Università della Svizzera Italiana (USI)
Aalborg University

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

2 Citations (Scopus)

Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

Original language	English
Title of host publication	Research Anthology on Business and Technical Education in the Information Era
Publisher	IGI Global
Pages	832-856
Number of pages	25
ISBN (Electronic)	9781799853466
ISBN (Print)	9781799853459
DOIs	https://doi.org/10.4018/978-1-7998-5345-9.ch046
Publication status	Published - 8 Jan 2021
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 16 Peace, Justice and Strong Institutions

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10.4018/978-1-7998-5345-9.ch046

Cite this

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Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne et al.
Research Anthology on Business and Technical Education in the Information Era. IGI Global, 2021. p. 832-856.

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

TY - CHAP

T1 - Engaging students and communities through service learning and community-academia partnerships

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AU - Domegan, Christine T.

AU - Suggs, L. Suzanne

AU - Mikkelsen, Bent Egberg

PY - 2021/1/8

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AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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M3 - Chapter

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BT - Research Anthology on Business and Technical Education in the Information Era

PB - IGI Global

ER -

Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Abstract

UN SDGs

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