Engaging Service Customers via Social Media Storytelling

Aidan N. Daly

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original languageEnglish (Ireland)
Title of host publicationAMA Frontiers in Service Conference, June 2014, Miami USA
Publication statusPublished - 1 Jan 2014

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Daly Aidan, Fisk Raymond P, Grove Steve, Dorsch Michael

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