Diversity and Marketing Practice: Implications for the Management of Productive Evolution

Ann Torres

Diversity and Marketing Practice: Implications for the Management of Productive Evolution

Ann Torres

Marketing

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Abstract

Addresses the issue of explaining diversity in marketing practice in competitive space and over time. Examination of diversity in strategic behavior using typology of strategy-structure configurations developed by R. E. Miles and C.C. Snow; Case studies supporting diversity in marketing practice linked to strategic types; Evolutionary concepts as applied to diversity in marketing practice over time.

Original language	English (Ireland)
Journal	Journal Of Organizational Change Management
Volume	2
Issue number	3
Publication status	Published - 1 Jan 2002

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Torres, Ann M and Murray, John A

Cite this

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