Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology

Torgeir Aleti, Bernardo Figueiredo, Diane M. Martin, Mike Reid

Research output: Contribution to a Journal (Peer & Non Peer)Articlepeer-review

5 Citations (Scopus)

Abstract

This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.

Original languageEnglish
Pages (from-to)295-307
Number of pages13
JournalAustralasian Marketing Journal
Volume32
Issue number4
DOIs
Publication statusPublished - Nov 2024
Externally publishedYes

Keywords

  • consumer socialisation
  • information and communication technology
  • older adults
  • role performance
  • role preparation
  • socialisation agents

Fingerprint

Dive into the research topics of 'Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology'. Together they form a unique fingerprint.

Cite this