TY - JOUR
T1 - Digital Inclusion in Later Life
T2 - Older Adults’ Socialisation Processes in Learning and Using Technology
AU - Aleti, Torgeir
AU - Figueiredo, Bernardo
AU - Martin, Diane M.
AU - Reid, Mike
N1 - Publisher Copyright:
© 2023 Australian and New Zealand Marketing Academy.
PY - 2024/11
Y1 - 2024/11
N2 - This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.
AB - This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.
KW - consumer socialisation
KW - information and communication technology
KW - older adults
KW - role performance
KW - role preparation
KW - socialisation agents
UR - http://www.scopus.com/inward/record.url?scp=85165580005&partnerID=8YFLogxK
U2 - 10.1177/14413582231187652
DO - 10.1177/14413582231187652
M3 - Article
AN - SCOPUS:85165580005
SN - 1441-3582
VL - 32
SP - 295
EP - 307
JO - Australasian Marketing Journal
JF - Australasian Marketing Journal
IS - 4
ER -