Abstract
This paper details an eye tracking study to measure participant cognitive load when interacting with online decision
constructs. It elaborates and improves on a pilot study that tested the experiment design. Physiological and subjective
measurement of cognitive load is discussed as is a technique to capture participants thoughts and feelings regarding the
interaction. This mixed method approach will generate a more holistic understanding of participants decision making
and rationale
| Original language | English (Ireland) |
|---|---|
| Title of host publication | International Conference on WWW Internet 2017 |
| Place of Publication | Algarve, Portugal |
| Publication status | Published - 1 Oct 2017 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Barry, Chris, Hogan, Mairéad, Torres, Ann M.