Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases

Anastasia Griva

Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases

Anastasia Griva

Business Information Systems

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

Original language	English (Ireland)
Title of host publication	Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things,
Place of Publication	San Francisco.
Publication status	Published - 1 Dec 2018

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Griva, A., Bardaki, C., Pramatari Κ., Doukidis G.

Cite this

@inproceedings{18eaa622e2c6481098d4cdf60a79a8fe,

title = "Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases",

author = "Anastasia Griva",

year = "2018",

month = dec,

day = "1",

language = "English (Ireland)",

booktitle = "Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things,",

}

Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases. / Griva, Anastasia.
Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things,. San Francisco., 2018.

Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review

TY - GEN

T1 - Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases

AU - Griva, Anastasia

PY - 2018/12/1

Y1 - 2018/12/1

M3 - Conference Publication

BT - Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things,

CY - San Francisco.

ER -