Skip to main navigation Skip to search Skip to main content

Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publicationProceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things,
Place of PublicationSan Francisco.
Publication statusPublished - 1 Dec 2018

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Griva, A., Bardaki, C., Pramatari Κ., Doukidis G.

Cite this