Abstract
Even with a small corporate headquarters in a challenging industry, corporate strategy can be the engine for growth and development, generating substantial value-added. However, such dimensions of this level of strategy remain arcane. These issues are explored in this case study on CRH, which is an exemplar of corporate strategy.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | Exploring Strategy (10th Edition) |
| Publisher | Pearson Education Limited |
| Edition | 10th |
| ISBN (Electronic) | 978-1-292-00254-5 |
| ISBN (Print) | 978-1-292-00254-5 |
| Publication status | Published - 1 Jan 2014 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Moroney, M
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