CRH plc: Dimensions of Successful Corporate Strategy

  • Mike Moroney

Research output: Chapter in Book or Conference Publication/ProceedingChapterpeer-review

Abstract

Even with a small corporate headquarters in a challenging industry, corporate strategy can be the engine for growth and development, generating substantial value-added. However, such dimensions of this level of strategy remain arcane. These issues are explored in this case study on CRH, which is an exemplar of corporate strategy.
Original languageEnglish (Ireland)
Title of host publicationExploring Strategy (10th Edition)
PublisherPearson Education Limited
Edition10th
ISBN (Electronic)978-1-292-00254-5
ISBN (Print)978-1-292-00254-5
Publication statusPublished - 1 Jan 2014

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Moroney, M

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