Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management

Ann Torres

Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management

Ann Torres

Marketing

Research output: Other contribution (Published) › Other contribution

Original language	English (Ireland)
Media of output	Conference Paper
Place of Publication	University of Birmingham
Publication status	Published - 1 Apr 2008

Cite this

@misc{258e0515183b4be4b57554201c7bf9d4,

title = "Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management",

author = "Ann Torres",

year = "2008",

month = apr,

day = "1",

language = "English (Ireland)",

type = "Other",

}