| Original language | English |
|---|---|
| Title of host publication | Communicating Fashion Brands |
| Subtitle of host publication | Theoretical and Practical Perspectives |
| Publisher | Taylor and Francis |
| Pages | 110-121 |
| Number of pages | 12 |
| ISBN (Electronic) | 9780429875595 |
| ISBN (Print) | 9781138613553 |
| Publication status | Published - 19 Feb 2020 |
| Externally published | Yes |
Co-creative storytelling
Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review
2
Citations
(Scopus)