| Original language | English (Ireland) |
|---|---|
| Number of pages | 3 |
| Journal | Marketing Theory |
| Volume | 11 |
| Issue number | 4 |
| Publication status | Published - 1 Jan 2011 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Domegan, C.
Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory
Christine Domegan
Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review