Cloon Keen Atelier: An SMEs Scent for a Premium Position.

Research output: Chapter in Book or Conference Publication/ProceedingConference Publicationpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Conference (AM) 2008
Publication statusPublished - 1 Jul 2008

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Torres, Ann M.

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