| Original language | English (Ireland) |
|---|---|
| Title of host publication | Academy of Marketing Conference (AM) 2008 |
| Publication status | Published - 1 Jul 2008 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Torres, Ann M.
Cloon Keen Atelier: An SMEs Scent for a Premium Position.
Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review