TY - GEN
T1 - Churn in social networks
T2 - 2nd IEEE International Conference on Social Computing, SocialCom 2010, 2nd IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2010
AU - Karnstedt, Marcel
AU - Hennessy, Tara
AU - Chan, Jeffrey
AU - Hayes, Conor
PY - 2010
Y1 - 2010
N2 - Churn has been identified as an important issue in a wide range of industries. In social networks, churn represents a significant risk for the health and functioning of communities. However, the importance and actual meaning of churn in social networks is almost unexplored. This work provides a general view on these issues and discusses aspects that are especially relevant to discussion boards. We provide a broad literature review on "traditional" churn analysis and prediction and highlight the specialities of churn in social networks. We further present an empirical analysis of a churn definition particularly appropriate for discussion boards and propose future research directions for predicting churn in social networks, focusing on the importance of social roles, influence and influence diffusion.
AB - Churn has been identified as an important issue in a wide range of industries. In social networks, churn represents a significant risk for the health and functioning of communities. However, the importance and actual meaning of churn in social networks is almost unexplored. This work provides a general view on these issues and discusses aspects that are especially relevant to discussion boards. We provide a broad literature review on "traditional" churn analysis and prediction and highlight the specialities of churn in social networks. We further present an empirical analysis of a churn definition particularly appropriate for discussion boards and propose future research directions for predicting churn in social networks, focusing on the importance of social roles, influence and influence diffusion.
UR - https://www.scopus.com/pages/publications/78649284534
U2 - 10.1109/SocialCom.2010.40
DO - 10.1109/SocialCom.2010.40
M3 - Conference Publication
AN - SCOPUS:78649284534
SN - 9780769542119
T3 - Proceedings - SocialCom 2010: 2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust
SP - 233
EP - 240
BT - Proceedings - SocialCom 2010
Y2 - 20 August 2010 through 22 August 2010
ER -