Ch‐Ch‐changes: the geology of artist brand evolutions

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

12 Citations (Scopus)

Original language	English
Journal	European Journal of Marketing
DOIs	https://doi.org/10.1108/EJM-04-2021-0252
Publication status	Published - 2022

Access to Document

TY - JOUR

T1 - Ch‐Ch‐changes: the geology of artist brand evolutions

AU - Eagar, T.

AU - Lindridge, A.

AU - Martin, D.M.

PY - 2022

Y1 - 2022

UR - https://www.scopus.com/inward/record.url?eid=2-s2.0-85140972654&partnerID=MN8TOARS

U2 - 10.1108/EJM-04-2021-0252

DO - 10.1108/EJM-04-2021-0252

M3 - Article

SN - 0309-0566

JO - European Journal of Marketing

JF - European Journal of Marketing

ER -