Bulmers: A Case In Strategic Learning

Mike Moroney

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	International Marketing: An SME Perspective
Publisher	Pearson Education Limited
Publication status	Published - 1 Jan 2004

Authors (Note for portal: view the doc link for the full list of authors)

@inbook{519e4b3c665b427ba2d392b3a51f68dd,

title = "Bulmers: A Case In Strategic Learning",

author = "Mike Moroney",

note = "de B{\'u}rca, S.; Fletcher, R.; Brown, L.",

year = "2004",

month = jan,

day = "1",

language = "English (Ireland)",

booktitle = "International Marketing: An SME Perspective",

publisher = "Pearson Education Limited",

}