Book Review of Social Marketing to Protect the Environment: What Works by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler

Patricia Mc Hugh

Book Review of Social Marketing to Protect the Environment: What Works by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler

Marketing

Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

Original language	English (Ireland)
Journal	Irish Journal Of Management
Volume	31
Issue number	2
Publication status	Published - 1 Jan 2012

Authors (Note for portal: view the doc link for the full list of authors)

Authors
McHugh, P.

Cite this

@article{ef3323a244c043ab8d0a60e1fa542f23,

title = "Book Review of Social Marketing to Protect the Environment: What Works by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler",

author = "{Mc Hugh}, Patricia",

year = "2012",

month = jan,

day = "1",

language = "English (Ireland)",

volume = "31",

journal = "Irish Journal Of Management",

number = "2",

}