TY - GEN
T1 - Beyond similarity-based recommenders
T2 - Preference relaxation and product awareness
AU - Dabrowski, Maciej
AU - Acton, Thomas
PY - 2011
Y1 - 2011
N2 - Product awareness is an important aspect of online shopping decisions. Contemporary product catalogs aim at improving customers' decisions through products search and filtration. Form-based tools that are offered filter out products that do not fully match stated requirements, leading to lower product awareness and thus affecting overall decision quality. This research proposes preference relaxation as an alternative to existing similarity-based product recommendation agents used in such context. Building on previous work, we discuss two variants of a novel method for preference relaxation, so called Soft-Boundary Preference Relaxation with Addition and with Replacement, and evaluate their effect on product awareness in a user experiment with 87 participants. Our results indicate that the preference relaxation methods, in particular the Soft-Boundary Preference Relaxation with Replacement, can be successfully used to improve customers' product awareness in online catalogues.
AB - Product awareness is an important aspect of online shopping decisions. Contemporary product catalogs aim at improving customers' decisions through products search and filtration. Form-based tools that are offered filter out products that do not fully match stated requirements, leading to lower product awareness and thus affecting overall decision quality. This research proposes preference relaxation as an alternative to existing similarity-based product recommendation agents used in such context. Building on previous work, we discuss two variants of a novel method for preference relaxation, so called Soft-Boundary Preference Relaxation with Addition and with Replacement, and evaluate their effect on product awareness in a user experiment with 87 participants. Our results indicate that the preference relaxation methods, in particular the Soft-Boundary Preference Relaxation with Replacement, can be successfully used to improve customers' product awareness in online catalogues.
KW - Decision Making
KW - eCommerce
KW - Preference Relaxation
KW - Recommender Systems
UR - https://www.scopus.com/pages/publications/80052895241
U2 - 10.1007/978-3-642-23014-1_25
DO - 10.1007/978-3-642-23014-1_25
M3 - Conference Publication
AN - SCOPUS:80052895241
SN - 9783642230134
T3 - Lecture Notes in Business Information Processing
SP - 296
EP - 307
BT - E-Commerce and Web Technologies - 12th International Conference, EC-Web 2011, Proceedings
PB - Springer-Verlag
ER -