Abstract
The task how to predict profiles of potential customers for a product is important for a direct mailing company. A good prediction allows the company to detect potential customers and to avoid unnecessary and unwanted mailing. This paper describes a non-linear methodology to predict profiles of potential customers using ARTMAP-IC neural networks. The paper discusses advantages of the proposed approach over similar techniques based on neural networks.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | WMSCI 2006: 10TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL I, PROCEEDINGS |
| Publisher | INT INST INFORMATICS & SYSTEMICS |
| Number of pages | 5 |
| Publication status | Published - 1 Jan 2006 |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Nachev, A
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