@inproceedings{beee3369ba904891b48a4f2951e6a46e,
title = "An eye tracking study of optional decision constructs in B2C transactional processes",
abstract = "Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud (RTA) sessions, examines potentially problematic decision constructs. It explores the impact of decision constructs on users' decision making and their cognitive processes during interactions. The key contributions of the study are the identification of improvements the researchers can make to their research design; robust experiment administration; and the refinement of research instruments. Ultimately, the pilot study will contribute to a more extensive study that combines quantitative eye tracking and qualitative cued RTA data to assess some questionable website design choices made by firms.",
keywords = "Ethical design, Eye tracking, Opt-out, Usability, Web design",
author = "Mair{\'e}ad Hogan and Chris Barry and Torres, \{Ann M.\}",
note = "Publisher Copyright: {\textcopyright} 2015.; 14th International Conference WWW/Internet 2015 ; Conference date: 24-10-2015 Through 26-10-2015",
year = "2015",
language = "English",
series = "Proceedings of the 14th International Conference WWW/Internet 2015",
publisher = "IADIS",
pages = "63--70",
editor = "Pedro Isaias and Luis Rodrigues",
booktitle = "Proceedings of the 14th International Conference WWW/Internet 2015",
}