A Wicked problem and the SIMPle solution

Research output: Chapter in Book or Conference Publication/ProceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationSocial Marketing; Rebels with a Cause
PublisherRouthledge
Publication statusPublished - 1 Oct 2017

Authors (Note for portal: view the doc link for the full list of authors)

  • Authors
  • Duane, S. and Domegan, C.

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