A Wicked Problem and the SIMPle Solution

Sinead Duane; Christine Domegan; Aoife Callan; Sandra Galvin; Martin Cormican; Kathleen Bennett; Andrew W. Murphy; Akke Vellinga

doi:10.13025/22311

A Wicked Problem and the SIMPle Solution

Sinead Duane
, Christine Domegan
, Aoife Callan
, Sandra Galvin
, Martin Cormican
, Kathleen Bennett
, Andrew W. Murphy
, Akke Vellinga

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

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Original language	English (Ireland)
Title of host publication	Social Marketing, from Tunes to Symphonies.
Publisher	Routledge
DOIs	https://doi.org/10.13025/22311
Publication status	Published - 1 Jan 2017

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10.13025/22311Licence: CC BY-NC-ND

FINAL SIMPle study case study 28032017Accepted author manuscript, 985 KBLicence: CC BY-NC-ND

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title = "A Wicked Problem and the SIMPle Solution",

author = "Sinead Duane and Christine Domegan and Aoife Callan and Sandra Galvin and Martin Cormican and Kathleen Bennett and Murphy, \{Andrew W.\} and Akke Vellinga",

note = "Gerard Hastings, Christine Domegan",

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AU - Duane, Sinead

AU - Domegan, Christine

AU - Callan, Aoife

AU - Galvin, Sandra

AU - Cormican, Martin

AU - Bennett, Kathleen

AU - Murphy, Andrew W.

AU - Vellinga, Akke

N1 - Gerard Hastings, Christine Domegan

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BT - Social Marketing, from Tunes to Symphonies.

PB - Routledge

ER -

A Wicked Problem and the SIMPle Solution

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