A Wicked Problem and the SIMPle Solution

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	Social Marketing, from Tunes to Symphonies.
Publisher	Routledge
DOIs	https://doi.org/http://hdl.handle.net/10379/14659
Publication status	Published - 1 Jan 2017

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Duane, Sinead; Domegan, Christine; Callan, Aoife; Galvin, Sandra; Cormican, Martin; Bennett, Kathleen; Murphy, Andrew W., Vellinga, Akke

@inbook{c75a49ffe7ca4fc0a4181039a2029fe0,

title = "A Wicked Problem and the SIMPle Solution",

author = "Akke Vellinga",

note = "Gerard Hastings, Christine Domegan",

year = "2017",

month = jan,

day = "1",

doi = "http://hdl.handle.net/10379/14659",

language = "English (Ireland)",

booktitle = "Social Marketing, from Tunes to Symphonies.",

publisher = "Routledge",

}