A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland

MARY CAWLEY; Sheila Gaffey; Desmond A. Gillmor

doi:http://hdl.handle.net/10379/14928

A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland

MARY CAWLEY
, Sheila Gaffey
, Desmond A. Gillmor

Geography

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

Abstract

High quality products and services are being assigned increased importance as sources of income in rural economies which have been unable to adapt successfully to agricultural restructuring. This paper explores the role of quality tourism services in two peripheral, yet scenic, regions in western Ireland with a view to identifying the ways in which quality is defined, its links to the region of production and the ways in which such links are used in promotion and marketing. The results show that measurable quality features are used in promoting individual services to a greater extent than previous studies, based on the promotion of countries or tourism regions, would suggest. The research also illustrates that social and economic benefits accrue to rural areas.

Original language	English (Ireland)
Title of host publication	The New Countryside: Geographic Perspectives on Rural Change
Editors	Kenneth B. Beesley, Hugh Millward, Brian Ilbery, Lisa Harrington
Place of Publication	Halfax, Nova Scotia
Publisher	Brandon University and St Mary's University Press
Pages	143-154
Number of pages	12
ISBN (Electronic)	1895397758
ISBN (Print)	1895397758
DOIs	https://doi.org/http://hdl.handle.net/10379/14928
Publication status	Published - 1 Jan 2003

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

Authors (Note for portal: view the doc link for the full list of authors)

Authors
Cawley,M., Gaffey, S., Gillmor, D.A.

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http://hdl.handle.net/10379/14928

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CAWLEY, MARY., Gaffey, S., & Gillmor, D. A. (2003). A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland. In K. B. Beesley, H. Millward, B. Ilbery, & L. Harrington (Eds.), The New Countryside: Geographic Perspectives on Rural Change (pp. 143-154). Brandon University and St Mary's University Press. https://doi.org/http://hdl.handle.net/10379/14928

CAWLEY, MARY ; Gaffey, Sheila ; Gillmor, Desmond A. / A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland. The New Countryside: Geographic Perspectives on Rural Change. editor / Kenneth B. Beesley ; Hugh Millward ; Brian Ilbery ; Lisa Harrington. Halfax, Nova Scotia : Brandon University and St Mary's University Press, 2003. pp. 143-154

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abstract = "High quality products and services are being assigned increased importance as sources of income in rural economies which have been unable to adapt successfully to agricultural restructuring. This paper explores the role of quality tourism services in two peripheral, yet scenic, regions in western Ireland with a view to identifying the ways in which quality is defined, its links to the region of production and the ways in which such links are used in promotion and marketing. The results show that measurable quality features are used in promoting individual services to a greater extent than previous studies, based on the promotion of countries or tourism regions, would suggest. The research also illustrates that social and economic benefits accrue to rural areas.",

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CAWLEY, MARY, Gaffey, S & Gillmor, DA 2003, A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland. in KB Beesley, H Millward, B Ilbery & L Harrington (eds), The New Countryside: Geographic Perspectives on Rural Change. Brandon University and St Mary's University Press, Halfax, Nova Scotia, pp. 143-154. https://doi.org/http://hdl.handle.net/10379/14928

A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland. / CAWLEY, MARY; Gaffey, Sheila; Gillmor, Desmond A.
The New Countryside: Geographic Perspectives on Rural Change. ed. / Kenneth B. Beesley; Hugh Millward; Brian Ilbery; Lisa Harrington. Halfax, Nova Scotia: Brandon University and St Mary's University Press, 2003. p. 143-154.

Research output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review

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AB - High quality products and services are being assigned increased importance as sources of income in rural economies which have been unable to adapt successfully to agricultural restructuring. This paper explores the role of quality tourism services in two peripheral, yet scenic, regions in western Ireland with a view to identifying the ways in which quality is defined, its links to the region of production and the ways in which such links are used in promotion and marketing. The results show that measurable quality features are used in promoting individual services to a greater extent than previous studies, based on the promotion of countries or tourism regions, would suggest. The research also illustrates that social and economic benefits accrue to rural areas.

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CAWLEY MARY, Gaffey S, Gillmor DA. A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland. In Beesley KB, Millward H, Ilbery B, Harrington L, editors, The New Countryside: Geographic Perspectives on Rural Change. Halfax, Nova Scotia: Brandon University and St Mary's University Press. 2003. p. 143-154 doi: http://hdl.handle.net/10379/14928

A role for quality rural tourism services in rural development? Evidence from the Republic of Ireland

Abstract

UN SDGs

Authors (Note for portal: view the doc link for the full list of authors)

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Cite this