A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider

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Original language	English (Ireland)
Journal	Irish Business And Administrative Research
Volume	28
Issue number	1
DOIs	https://doi.org/http://hdl.handle.net/10379/2382
Publication status	Published - 1 Jan 2007

Authors (Note for portal: view the doc link for the full list of authors)

@article{f94017fae3c14e21ba19bd1602d79ee3,

title = "A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider",

author = "Mike Moroney",

year = "2007",

month = jan,

day = "1",

doi = "http://hdl.handle.net/10379/2382",

language = "English (Ireland)",

volume = "28",

journal = "Irish Business And Administrative Research",

number = "1",

}