| Original language | English (Ireland) |
|---|---|
| Publication status | Published - 1 Jan 2012 |
| Event | Academy of Marketing Conference. 2012 - Duration: 2 Jul 2012 → … |
Conference
| Conference | Academy of Marketing Conference. 2012 |
|---|---|
| Period | 2/07/12 → … |
Authors (Note for portal: view the doc link for the full list of authors)
- Authors
- Leonard, G. & Fleming, D.