Personal profile
Biography
Vanessa Bretas is an Assistant Professor in Management at the University of Galway, Ireland, and Programme Director of the MSc in International Management. Vanessa's research focused on global strategy, international business, and entrepreneurship. Her research has been published in journals such as the Journal of World Business, Journal of International Management, and the Journal of Business Research. She has co-authored a book series on the internationalization of franchise chains and a book chapter on the impacts of Covid-19 on international business. Her research interests are international entry strategies, entrepreneurship growth and scaling. Prior to joining University of Galway, Vanessa was a faculty member at Dublin City University and held a post-doctoral scholarship at the University of Galway. She is also a member of the Centre for Entrepreneurial Growth and Scaling (CEGS) at the University of Galway. She is National Representative for Ireland for EIBA 2024-2027. She has taught in the areas of International Business and Strategy at undergraduate and postgraduate levels.
Research Interests
My research focuses on global strategy, international business and international entrepreneurship.
Teaching Interests
Strategic Management, Business Strategy, Global Strategy, International Business
Related documents
Education/Academic qualification
BSc, MSc, PhD
External positions
Assistant Professor in Management, University of Galway
1 Sep 2023 → …
Accepting PhD Students
- Accepting PhD Students
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice
Bretas, V. P. G., Galetti, J. R. B., Alon, I. & Rocha, T. V., May 2024, In: Journal of Business Research. 178, 114673.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access1 Citation (Scopus) -
Predictors of NFT Prices: An Automated Machine Learning Approach
Alon, I., Bretas, V. P. G. & Katrih, V., 2023, In: Journal of Global Information Management. 31, 1Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access18 Citations (Scopus) -
Signify Health: Building International Technology Development to Support Platform Scaling
Bretas, V., 1 Nov 2023, Ivey Publishing.Research output: Other contribution (Published) › Other contribution
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Bibliometric review on FDI attractiveness factors
Bretas, V. P. G., Alon, I., Paltrinieri, A. & Chawla, K., 2022, In: European Journal of International Management. 17, 2-3, p. 469-499 31 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access20 Citations (Scopus) -
Greenfield FDI attractiveness index: a machine learning approach
Alon, I., Bretas, V. P. G., Sclip, A. & Paltrinieri, A., 19 Dec 2022, In: Competitiveness Review. 32, 7, p. 85-108 24 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access16 Citations (Scopus)
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Diego Marconatto
Bretas, V. (Host)
15 Feb 2024Activity: Hosting a visitor › Hosting an academic visitor
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European International Business Academy (External organisation)
Bretas, V. (Member)
1 Jan 2024 → …Activity: Membership › Membership of board
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Pamela Dawn Patayon
Bretas, V. (Co-Supervisor)
2024 → …Activity: Other › Current Postgraduates (Research) Supervised
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