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Tina Flaherty

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Tina Flaherty

Dr

Personal profile

Biography

Dr. Tina Flaherty is a Lecturer Above the Bar in Marketing at University of Galway. After completing her Master’s in Strategic Marketing with First Class Honours at University of Galway (then NUI Galway) in 2014, she was awarded the highly competitive and sought-after three-year Research Fellowship with Safefood. During her time there, Tina assisted in the development of behavioural and community change interventions within the island of Ireland while completing her PhD in the area of digital technologies and their role in systemic behaviour change.

Tina’s research interests lie in digital marketing, sustainability and health and wellbeing. She also has extensive expertise in social listening and systems thinking methodologies. Tina has been involved in a number of research projects including a project with the HSE on developing a physical activity strategy for 0–3 year olds and an education project focused on developing case studies for testing prototype infrastructure.

Most recently, Tina has been involved with EU LIFE IP Peatlands and People, Irelands only Climate Action LIFE project and one of three EU Just Transition awards.

Research Interests

Marketing, Digital Marketing, Sustainability Systems, Social Marketing, Digital Technologies, Marketing Strategy.

Teaching Interests

Tina’s teaching interests include: Digital Marketing, Marketing and Sustainability, Marketing Research, Branding, Marketing Metrics and Analytics, Marketing Strategy. Since 2018, Tina has delivered an annual Guest Lecture on Digital and Social Media Analytics to final-year students of the Marketing Discipline at University of Galway.

Related documents

Education/Academic qualification

BSc, MSc

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 4 - Quality Education
    SDG 4 Quality Education
  2. SDG 6 - Clean Water and Sanitation
    SDG 6 Clean Water and Sanitation
  3. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  4. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  5. SDG 13 - Climate Action
    SDG 13 Climate Action
  6. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions
  7. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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