Dr Sinead Duane is a Lecturer in Marketing (Above the Bar) and Associate Head of Graduate Studies (2025- present). Previous leadership roles included Programme Director for MSc Marketing Practice (2023-2025) and MSc Digital Marketing (2021-2022).

Sinead’s research vision is to create an adaptive and resilient society through addressing grand challenges with a focus on SDG #3 Good Health and Wellbeing, #13 Climate Action and #17 Partnerships for the Goals. Her applied research spans the interrelated themes of health (obesity and antimicrobial resistance), environment (Blue Space quality (rivers, lakes and seas)) and climate change. Sinead has contributed to projects in excess of €1million. She is currently a partner on the Horizon Europe funded Blue Adapt project which is investigating how climate change is impacting our health and environment (www.blueadapt.eu). She was also a co-applicant on the PIER and MIAMI projects, and Principle Investigator on a safefood fellowship. Sinead is particularly interested in how systems thinking can support change activities as well as stakeholder engagement and partnership development.

Sinead is an award winning researcher, in 2023, she was awarded Outstanding Paper in the Journal of Social Marketing Literati Awards. Sinead’s research has also been published in other discipline leading marketing journals such as Marketing Theory, Journal of Marketing Management and Journal of Macromarketing as well as well as medical and environmental journals such as Canadian Medical Association, Science of the Total Environment and Trials.  Sinead is a serving member on the editorial board for Journal of Social Marketing and Health Marketing Quarterly (2023-present).

Sinead is currently the National Representative for Ireland for the European Social Marketing Association responsible for developing and growing the Social Marketing network in Ireland and beyond. She is a Research Fellow for the Florida Prevention Center and associate of the World Health Organization Collaborating Centre on Social Marketing and HRB- Trials Methodology Research Network (HRB-TMRN).

Sinead teaches at both undergraduate and postgraduate levels in subjects such as Research Methods, Marketing and Sustainability and Partnership Marketing.

• Systems thinking
• Partnership development and stakeholder engagement
• Complex intervnetion design
• Innovation approaches to intervention design

I adopt a research led approach to teaching across a range of modules within the marketing discipline at both undergraduate and post graduate levels. My teaching interests lie in Marketing and sustainability, partnerships and research methodology.