Dr Sinead Duane joined the Discipline of Marketing in 2021 as Lecturer in Marketing (Above the Bar). Sinead is currently Programme Director for MSc Marketing Practice and was previously Programme Director for the MSc Digital Marketing (2021-2022). Sinead is a multidisciplinary researcher who specialises in using marketing techniques to have a positive impact on societal challenges, particularly when addressing SDG #3 Good Health and wellbeing, #13 Climate Action and #17 Partnerships for the Goals. Sinead has been involved in securing funding for projects in excess of 1 million from Horizon Europe, Environmental Protection Agency (EPA) and Health Research Board (HRB). Sinead is currently a partner on the Horizon Europe funded Blue Adapt project which is investigating how climate change is impacting our health and environment. Her research interests span health and the environment and she has a particular interest in the role of systems thinking when addressing societal challenges such as antimicrobial resistance and the food environment. Sinead has developed skills in complex intervention design and systems thinking methodologies. In 2023, Sineads research was awarded Outstanding Paper in the Journal of Social Marketing Literati Awards. Her high impact research has been published in business journals such as Marketing Theory, Journal of Marketing Management and Journal of Macromarketing as well as medical and environmental journals such as Canadian Medical Association, Science of the Total Environment and Trials. She currently serves on the editorial board for Health Quarterly Marketing. Sinead teaches at both undergraduate and postgraduate levels in subjects such as Research Methods, Marketing and Sustainability and Partnership Marketing. Sinead is interested in supervising students with an interested in supervising PhD students in areas such as:Adoption and implementation of systems thinking when addressing societal challenges · Partnership development and stakeholder engagement

Systems thinking, partnership development and stakeholder engagement The development of complex social marking interventions: Behavioural and Social Clinical Trial Methodology with an emphasis in recruitment Systems thinking to address complex issues Other interestsResearch Methodology Mobile Health Applications - development and evaluation Innovative approaches to developing social change strategies Social Innovation The role of social marketing in Public - No restriction health and the environment

I adopt a research led approach to teaching across a range of modules within the marketing discipline at both undergraduate and post graduate levels. My teaching interests lie in Marketing and sustainability, partnerships and research methodology.